See your future, change your future
Dove Me+ is a new way of looking at ageing. The concept centres around an app that ages you 20 years depending on lifestyle factors, such as sunscreen usage, smoking or eating your 5-a-day. For example, you’d compare how you’ll look if you continue smoking, to how you’d look if you quit. This motivates you to make changes to improve your future beauty - naturally, without botox.
Users can share the mid-render aging images on Facebook to update friends on their progress.
At MipTV ’09 festival in Cannes, Dove Me+ won the Content 360 award.
