FORD How Kuga Are You?
This campaign shows Ford Kuga as the springboard to help you escape your comfort zone: A glance at this SUV’s imposing features is all it takes to motivate you to get off your bum and head out into the world. This was the second of two Kuga campaigns I created during my time working on Ford. (My idea finally cracked the brief after it had bounced around the creative department for a painful 11 months.)
The TV spots ran in 22 markets across Europe.
The campaign continued on social media.
