FORD Can you Keep Up?

This TV, press and digital campaign took you over various terrains where you’d struggle to keep up with the Ford Kuga. The TV spot is shot from the point of view of a film crew who struggle to keep the Kuga in shot. The print goes deeper into the features; geeking out over Intelligent All-Wheel Drive technology. (This was the first of two Kuga campaigns I created during my time working on Ford.)