FORD Social

The Luxury of Time Ford Vignale Ambassadors Social Films

To celebrate Ford’s first entry into the upscale SUV market, we created a series of films with influencers from the fashion and design worlds. Fashion designers Joe Casely-Hayford OBE and Charlie Casely-Hayford and content creator Kai Petermann had a shared appreciation of Ford Vignale’s attention to detail and craftsmanship. Pacing in the films was purposefully slow and deliberate, reinforcing the idea of the luxury of time that the car gives you.

Bucklers Concept

A proactive seatbelt concept - Each time kids buckle up, an app unlocks game rewards/music on a paired device. We developed a fully working prototype and collaborated with Detroit on implementation.

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Fiesta24 Facebook App

Our app was one of the first to use your social data and photos to create a customised video. Your unique film imagines an incredible future life, made possible by Ford Fiesta. The app went global and was translated into 14 different languages.

Hypnotist Ford GT Film

This one-of-a-kind supercar had only ever been experienced by a select few. Even at CES, visitors weren’t even allowed near the car. We created a playful experience that used hypnosis to get them behind the wheel of this iconic supercar. (All hypnotism was performed for real; so our video is totally stooge-free.)

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