MessageLabs Visualising Online Threats 360 campaign Gold DMA
How do you show what a virus looks like? (Not that virus…) This fully integrated global campaign for online security company MessageLabs brought viruses and other online threats to life. Digital artist Alex Dragulescu's visualisations were truly authentic as they used virus source code.
Our plan was for the artwork to be owned by MessageLabs, but borrowed by the media. The campaign generated a huge buzz across media companies and beyond: publications ran the ads for free, postal stamps were created in Germany and IT teachers were clamouring for posters for their classrooms.
The viruses quickly spread to postage stamps…
…onto Page 3 of The Metro
… and into Art Exhibitions (London & San Francisco)
