South West Trains Break the Habit campaign
This print campaign was designed to gently rib SWT passengers about the stiff upper lip that can afflict anyone when it comes to asking for help. The ads encouraged passengers to feel less awkward and ask Customer Ambassadors for help with absolutely anything..
Body copy reads: BREAK THE HABIT. Get out of that queue and find one of our new Customer Ambassadors on the station concourse. Ask them for help with absolutely anything.
Body copy reads: BREAK THE HABIT. Chat to one of our new Customer Ambassadors for help with absolutely anything. We're here just for you, so look out for our red uniforms around the station.